About PinkPunch
It all started on Black Friday 2018. I bought a few adult toys online, expecting them to be playful and fun. But what arrived was very different from what I imagined—these products focused too much on functionality and not enough on being trendy, engaging, or enjoyable. I realized that adult toys could—and should—be more youthful, fun, and approachable. That’s when the idea of creating my own brand was born.
In April 2021, we launched our first product, Sunset Mushroom, a remote-controlled vibrating egg. From design to production, we challenged the traditional rules of adult toys and turned our idealized vision into reality. Sunset Mushroom is designed for young women with little or no prior experience with adult products. It’s meant to accompany them on a journey of self-discovery, encouraging them to explore and enjoy pleasure with confidence.
The product’s compact and cute design reduces the intimidation often associated with realistic-style toys and avoids any awkwardness in everyday life. Its innovative wireless charging design allows the toy to charge instantly when placed in the charging slot—no plugging or unplugging required, just like AirPods. The magnetic charging case also prevents contamination, keeping the product hygienic.
We believe that in today’s market, OEM capabilities are advanced, and technology or functionality alone is no longer enough to differentiate a brand. Product quality is, of course, the foundation, but a true brand needs to redefine what “adult pleasure” means—breaking old stereotypes and creating experiences that resonate with young people in a playful and stylish way.
For Sunset Mushroom, every detail reflects this philosophy. It is made from 100% food-grade silicone using full-body liquid silicone coating, with a seamless design to prevent dust and ensure easy cleaning. It is waterproof up to 1 meter, so users can enjoy it anywhere without worry.
But beyond quality and functionality, the real challenge lies in creating products that are pleasurable, trendy, and fun, with a sense of atmosphere. Sunset Mushroom achieves this with its distinctive design and color gradient, moving away from the plain, single-color toys commonly seen on the market. Its mushroom shape and playful pink gradient appeal to young users aesthetically while offering an approachable, friendly look.
The toy is controlled via the PinkPunch app, which transforms it into a playground for exploration. Users can discover new vibration patterns, engage in interactive games, connect remotely, and even use voice features. The app brings together cutting-edge cyberpunk-inspired design and interactive functionality, allowing young women to take full control of their pleasure in a fun and modern way.
For us, adult toys are not just about function—they are about experience, fun, and self-expression. Through PinkPunch and Sunset Mushroom, we aim to redefine what it means to explore pleasure, making it stylish, playful, and accessible to a new generation.
Today, PinkPunch has launched multiple products, and we have many more in the pipeline. Our style, innovative designs, and use of transparent silicone technology have inspired others in the market to follow, and while we remain a small company, we are proud of the impact we are making. Step by step, we are reshaping the adult toy industry..
In 2025, we partnered with the OEM factory behind LOVENSE to fully upgrade our products, addressing past gaps while ensuring that innovation is paired with top-notch quality. As a new generation of young consumers emerges, their attitudes toward sexuality are evolving, offering us a unique opportunity to stand out. In this shifting landscape, the brands that succeed will be those that can connect closely with their audience and foster meaningful communication. With the ongoing trend of consumption upgrades, growing openness around sexual wellness, increasing purchasing power, and the relaxation of relevant policies, we believe that PinkPunch will continue to gain visibility and become a brand that more people trust and embrace.
